Client: Umrah Transport KSA — private Umrah taxi, airport transfer and intercity transport company serving Jeddah, Makkah, Madinah, Taif and Riyadh.
Market: Saudi Arabia (pilgrims from Pakistan, India, the UK, the USA and the Gulf)
Services delivered: Technical SEO, on-page SEO, content strategy, blog writing, Google Search Console indexing
The challenge
Umrah transport is one of the most competitive local search markets in Saudi Arabia. Pilgrims search for exact routes and prices — “Jeddah Airport to Makkah taxi”, “Makkah to Madinah taxi fare”, “Umrah transport cost” — and the results are crowded with agencies, aggregators and large transport companies. The client’s site was new, had little content and only a handful of pages in Google, so it was getting almost no organic clicks.
Our approach
1. Technical SEO and indexing
- Configured Rank Math SEO with a clean XML sitemap, canonical tags, schema and robots rules.
- Connected the site to Google Search Console, submitted the sitemap and fixed pages that were “Discovered – currently not indexed”.
- Requested indexing for every new and updated page so Google picks up changes quickly.
2. Route-based content strategy
Instead of generic blog posts, we mapped the real journeys a pilgrim makes and built one focused guide for each search intent:
- Airport transfers — Jeddah Airport to Makkah, Madinah Airport taxi, Makkah and Madinah to Jeddah Airport.
- Intercity routes — Makkah to Madinah fare, via Badr, Miqat stop at Dhul Hulaifah, Riyadh to Makkah, Makkah to Taif.
- Comparisons and budgets — Haramain train vs taxi, Umrah transport cost, buses vs private cars.
- Vehicle pages — GMC Yukon XL, Hyundai H1 and family vans.
- Ziyarat guides for Makkah and Madinah.
Over 20 in-depth articles were published, each with clear price tables, distance and travel-time data, FAQs and a WhatsApp booking call-to-action.
3. On-page optimisation
- Rewrote SEO titles and meta descriptions to fit Google’s limits and include the route and price.
- Expanded thin pages into complete guides with vehicle tables, FAQs and practical tips.
- Built a strong internal linking structure between related routes, so authority flows to the money pages: the price list, airport transfers and intercity taxi.
4. Conversion focus
Pilgrims want a fast answer, so every page leads to one action: a WhatsApp message with the route, date and number of passengers. Fixed per-vehicle prices are shown up front to build trust.
Where the project is now
The majority of the site’s pages are now indexed by Google, and the content now covers the main Umrah transport routes and questions pilgrims search for. The next phase focuses on local citations, Google Business Profile and quality backlinks to push the key route pages onto page one.
Need SEO for your transport or travel business?
Choudhary Globals helps businesses in Saudi Arabia, the UAE, the UK and the USA get found on Google. See our SEO services or our digital marketing agency in Saudi Arabia page, then contact us on WhatsApp for a free website audit.